This one? This is about how our co-founder Aishwary, while juggling a decent job and a not-so-decent routine, casually dropped a course on Udemy—with zero fanfare, no grand vision, and absolutely no marketing plan.
Just vibes.
The First Upload: No Logo, No Brand, Just Teaching
He created the first course under his own name, not under CKonnect, not even with a course team. It was spontaneous. The idea had been floating, and one day, it simply landed.
He built it, uploaded it…
…then forgot about it.
He wasn’t checking dashboards. He wasn’t running campaigns. The course just existed—quietly sitting there in the depths of Udemy, waiting for fate.
Then, One Day, The Payout Dropped
Three months in, something strange happened.
The course made money.
Without promotion.
Without even a LinkedIn post.
From learners abroad—U.S., Europe, Latin America.
That quiet course turned out to be loud enough to reach corners Aishwary had never even imagined.
And that… changed everything.
Slow Moves, Big Realizations
By then, he had already started building his second course—at his own meandering pace, typical Pisces-style. Aishwary isn’t built for repetition; he’s a switcher, a wanderer, the kind who gets bored if he stares at the same Google Doc too long.
But in that restlessness lies his magic.
He explores, experiments, abandons, rebuilds—and somehow, each project leaves behind a solid trace. The courses stacked up, each better than the last.
Enter the Vision (and Another Co-Founder)
While Aishwary was vibing with the universe, another co-founder (yours truly ) was watching. And I saw it—the potential, the reach, the impact.
We weren’t just publishing courses; we were reaching people globally. But also… something felt missing.
A Constant Question: Where Are The Indian Students?
Even as the revenue grew, we asked ourselves:
Why aren’t Indian students taking these courses?
Why is our content, made for them, getting consumed more in the West?
Is Udemy not credible enough here?
Are Indian learners unaware?
Is there a gap in platform trust, or perception, or both?
We didn’t have answers then. But the question lit a spark.
What Started With One Course Became A Mission
That spark led to building CKonnect—not just as a name, but as a movement.
We weren’t just instructors. We were bridges.
Between law students and opportunity.
Between compliance theory and real-world work.
Between India and the world.
And Aishwary? He’s still switching, still experimenting, still dropping knowledge bombs in places you’d least expect.
Because some founders are planners.
And some? They’re creators of chaos, masters of movement—and the exact kind of spark a story like CKonnect needs.
