·      Article 7(3) of GDPR: individuals must be able to withdraw consent as easily as they gave it. Moreover, other regulations like CAN-SPAM (US), CASL (Canada), and the e Privacy Directive (EU) order that every marketing and advertising communication includes a clear, visible opt-out method. Failure risks heavy penalties.

·      Risks of not allowing users to withdraw consent easily: It not only invites legal and financial trouble, but it also erodes customer trust, increases spam complaints, damages goodwill and results in loss of valuable user feedback.

Should there be a global “unsubscribe design standard”?

Yes, absolutely. There must be a global unsubscribe design standard, which simply complies with business and is user-friendly. The following are some creative solutions.

·      Maintain a public registry of unsubscribe URLs that email apps can automatically fetch and display.

·      Standardized email header. It allows mail clients to surface a one-click unsubscribe button automatically.

·      As red color is used for dangerous signals, a standardized icon should be used for the unsubscribe button.

·    Let the user leave first; ask the reason for leaving later.

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